Fresh Digital · CapabilityChatGPT · Gemini · Perplexity · Google AI

AI & Answer Engine
Optimisation.

Fresh Digital’s search strategy is evolving beyond traditional Google rankings to increase client visibility across AI-driven search and answer engines, including ChatGPT, Gemini, Perplexity and Google’s AI-powered search experiences.

Our approach positions clients not only for traditional commercial search terms, but also for the conversational and recommendation-based queries increasingly being used within AI platforms.

01 · In market now

Current AI & AEO case studies

Training CombinedCrane & High Risk Work Training · Sydney
Target search themes
Crane training course SydneyCrane training providers SydneyCrane licence training SydneyDogging and rigging courses SydneyHigh Risk Work Licence training SydneyC6 crane course SydneyBest RTO for crane training SydneyRecommended crane training providers Sydney
Conversational searches
Where can I get a crane licence in Sydney?
What are the best places in Sydney to get a crane licence?
Where can I do dogging, rigging and crane training in Sydney?
Which Sydney RTOs specialise in High Risk Work Licences?
I need crane operator training in Sydney. What are my best options?
One Pot CateringEvent & Corporate Catering · Sydney

One Pot Catering is being surfaced across search and third-party recommendation sources for Sydney event and corporate catering, providing the type of corroborating authority increasingly important to AI search engines.

Target search themes
Best event caterers SydneyCorporate catering SydneyBest corporate caterers SydneyBest catering companies SydneyCorporate event catering SydneyOffice catering SydneyPremium event catering SydneyBusiness catering Sydney
Conversational searches
I’m organising a corporate event in Sydney. Which caterers would you recommend?
Who are some of the best corporate catering companies in Sydney?
I need catering for a large business event in Sydney. Who should I contact?
What are the best event catering companies in Sydney?
Recommend a Sydney caterer for a corporate function.
Pestle & MortarRestaurant Consultancy · Sydney

Pestle & Mortar is being surfaced prominently for restaurant consultancy searches in Sydney, including direct commercial-intent searches around restaurant and chef consultancy.

Target search themes
Restaurant consultancy SydneyRestaurant consultants SydneyHospitality consultants SydneyRestaurant business consultant SydneyRestaurant operations consultant SydneyRestaurant startup consultant SydneyRestaurant consultant for new venue SydneyRestaurant profitability consultant SydneyRestaurant menu consultant SydneyRestaurant operational audit Sydney
Conversational searches
I’m opening a restaurant in Sydney. Which restaurant consultants should I speak to?
Who are the best restaurant consultants in Sydney?
I need help improving the profitability of my restaurant. Who can help in Sydney?
Recommend a hospitality consultant for a new restaurant in Sydney.
Who provides restaurant operational audits in Sydney?
I need help with menu engineering and restaurant operations in Sydney. Who would you recommend?
02 · The shift

Moving beyond traditional SEO

The objective is no longer simply to rank a website for an exact keyword. Fresh Digital’s AEO strategy targets four stages of AI-driven discovery.

1
Commercial search
The direct service and location terms buyers type into Google today.
→
2
Recommendation search
The best, top and recommended queries where buyers ask for a shortlist.
→
3
Problem / solution search
Buyers describing a problem and looking for who can solve it.
→
4
Conversational search
Buyers asking AI platforms directly which businesses to consider.

This positions our clients to appear when prospective customers are not simply searching Google for a service, but are asking AI platforms which businesses they should consider.

Our clients aren’t simply ranking in Google. We are building their digital authority so they can be discovered, cited and recommended by the AI platforms shaping the next generation of search.

Your move

Be the answer AI gives

Get discovered, cited and recommended by AI

We map how to get your business named across AI search and build the authority to back it. Let’s talk about what it could look like for you.

Start a conversation ↗
Mitchell, Account Director, Fresh Digital
Talk to us
Mitchell
Account Director, Fresh Digital

Want to see what AI search could do for your business? I am your direct line at Fresh Digital, happy to walk you through the approach and what it could look like for you.

Fresh Digital · Australia’s digital partner · 14 years of search & digital
mitch.g@freshdigital.com.au  ·  freshdigital.com.au